These are the figures and facts I use about my work, and where each one comes from. Where the only source is my own website or profile, it says so.
Clients
| Claim | Source |
|---|---|
| Non-Executive Chair or board advisor to more than 40 agencies. | My home page |
| Took part in 17 acquisitions and exits as founder, acquirer or advisor. | My home page; my LinkedIn headline says “17 exits” |
| Client exits at 8.5x and 12x EBITDA. | My home page |
| A creative agency in Los Angeles: from 8m to 40m in value in three years. | My home page |
| A marketing agency in Atlanta: value up 92% in 18 months. | My home page |
| A digital agency in London: an 8.5x multiple on EBITDA under 1m. | My home page |
| Agencies I have advised have been bought by Accenture, Croud and Gravity Global. | My home page |
| Average growth of 164% in the first year across the agencies, startups and tech companies I have chaired since 2014. | Scale at Speed, foreword |
| Many of the companies we work with double or triple in size in their first 18 to 24 months of applying the Scale at Speed formula. | Scale at Speed, foreword |
Career
| Claim | Source |
|---|---|
| Founded Hyperinteractive, one of the world’s first web design agencies, in 1994. | Wikipedia (archived 2016); Scale at Speed, jacket |
| A twenty-five-year career as a founder, CEO and chair by the time Scale at Speed came out in 2021. | Scale at Speed, foreword |
| Founded and scaled six agencies. | My home page |
| Head New Media became the world’s most awarded digital agency before I sold it to Lowe Group in 1998. | My home page; Wikipedia (archived 2016) |
| Sold Underwired to Hasgrove PLC in 2009, led its management buyout in 2012, doubled its turnover in a year, and sold my stake in 2014. | Wikipedia (archived 2016); Scale at Speed, foreword |
| Head End made the first interactive TV commercials for Tesco and Unilever. | Wikipedia (archived 2016) |
| Forbes described Head-Space as one of the world’s ten most influential websites. | Scale at Speed, jacket; Wikipedia (archived 2016) |
| The subject of a BBC documentary. | Scale at Speed, jacket |
| Taught on the MBA programme at Hult International Business School. | Scale at Speed, jacket |
Awards
- 1996
- Marketing Design Award, Best Use of the Internet
- 1996
- MacUser Maxine, Best Online Community
- 1999
- Cannes CyberLion, Best Online Community, for Head-Space, with Jason Holland
- 2006
- BIMA Award, Best Use of Email
- 2006, 2007
- Direct Marketing Association Gold
- 2010
- Cream Top 100 Innovators
- 2013
- UK Top 100 Digerati
Source for all seven: Wikipedia (archived 2016).
Books
- Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team. Robinson (Little, Brown Book Group, Hachette UK), 2021; second edition April 2023; 224 pages; ISBN 978-1-4721-4588-8. scaleatspeed.com/the-book
- The Proposition Formula: A practical process for creating a unique value proposition, with Michael Nutley. Scale at Speed, November 2026. thepropositionformula.com
The company
2Y3X Ltd, company number 12159091. 2Y3X, QuickMap and Earnout Maximiser are registered trade marks. Source: 2y3x.com.
What I don’t claim
I don’t publish revenue figures for my own companies when they were sold, the multiples they sold at, or my net worth. The multiples on this page are clients’ exits, not mine. Clients are named only where they have given a testimonial.
Sources
- Scale at Speed, second edition, 2023. The opening pages, with the jacket biography and foreword, are free at scaleatspeed.com/the-book.
- Wikipedia, “Felix Velarde”, as archived on 30 November 2016; the page was deleted in 2017. web.archive.org
- My home page, felixvelarde.com, and my LinkedIn profile, linkedin.com/in/agencychair.
- 2y3x.com and thepropositionformula.com.