Hello. I’m a heavyweight agency board advisor and specialist growth accelerator, working with founders and leadership teams to triple revenue or sell at a premium. I bring experience and rigour to the process, and using a structured approach help owners build incredible teams and industry-leading companies.
During my early career I founded six agencies, led a multi-discipline group, and did an unusual amount of agency M&A. Since 2014 I’ve had the great fortune to chair some of the industry’s most successful agencies and some amazing tech start-ups.
I help owners scale up fast, identifying the specific actions required to accelerate growth, doing the necessary coaching and training, and holding the team to account. This isn’t the the usual kind of non-exec relationship: it’s about working with action-oriented owners and CEOs to execute a two-year programme with specific goals.
The agency acceleration programme begins with building a stellar proposition and triples agency revenue
The Strategy/Execution Map formula ↗ cuts through the clutter, combining clear agency positioning, structural integrity, superb management and senior team alignment to achieve exceptional growth. The process creates the framework for scalability, builds team coherence, and sets the stage for leadership succession.
Over thirty leading agencies in the UK and USA have used this structured framework, and the results are exceptional:
- Following the development of new positioning – “We make tired brands famous again” – Impero doubled its revenue in two years. In 2018 Impero won five agency of the year awards, including The Drum’s Agency of the Year
- With a new proposition, “The creative agency for entrepreneurs”, Alpha Century grew from a seven-person advertising agency to £35m billings in eighteen months
- Over two years MomentumABM went from £1.8 million revenue to £6 million (with £1m EBIT) and launched in the USA, winning $1 million of new business in its first year.
Aside my chair and non-executive director roles I run in-company workshops to define exceptional agency propositions and positioning, and work with clients to plan intensive growth accelerator programmes they can implement on their own, again in workshop format.
I also do keynotes at conferences and masterclasses on growth strategy, agency proposition development and agency marketing strategies. You can find out what conferences and and events (some of which I’m involved in organising) are coming up in the next few weeks here.
Get in touch if you’d like to find out more…