Heavyweight Board Advisor to Fast-Growth Agencies and Tech Start-Ups

2017 2018
MomentumABM – shortlisted for Most Impressive Large Agency Growth (UK Agency awards) Impero – shortlisted for Most Impressive Large Agency Growth (UK Agency awards)
Nucco Brain – successful sale to Unit9 Impero – winner: B2C Agency of the Year (UK Agency awards)
Matter Of Form – revenue tripled Impero – winner: Design Agency of the Year (UK Agency awards)
AltViz – successfully funded Alpha Century – #1 Campaign's new business league (July 2018)

I’m Felix Velarde, a heavyweight chairman, non-executive director and advisory board member. I work with exceptional agencies, crypto and tech start-ups, and a private equity firm. I also consult on competitive differentiation and run intensive growth acceleration programmes.

As an industry-leading CEO I became fascinated with combining an optimised board process and clear positioning to achieve fast growth. More than twenty successful companies have now used this structured approach, and the results are exceptional:

  • Seven-person ad agency to £35m billings* in eighteen months
  • 3x Revenue and £1m EBIT in two years, launch into USA with $1m first year revenue
  • 3x Revenue and trade sale in eighteen months
  • Turnaround from loss-making to 3x revenue and 22% EBIT in fifteen months

Felix Velarde board advisor results April 2017

Average revenue growth 2017 – 164%

I love working with highly motivated owners, focusing on:

  1. Ambitious medium-term roadmaps and immediate action plans
  2. Exceptional positioning and new business strategy
  3. Hiring A Players and developing superstar teams
  4. M&A including preparation, due diligence and negotiation
Principle activities and outcomes Time
Non-exec / Chairman Strategy setting, Execution Roadmap, SMT development / holding the team to account, CEO coaching and support and tactical workshops as below 1 day per month
Positioning Workshop Clear competitive differentiation to drive rapid growth

Examples include:
"The Creative Agency for Entrepreneurs" – Alpha Century (#1 in Campaign's new business league);
"We Make Tired Brands Famous Again" – Impero (50% growth each year)
1 or 2 day workshops
Strategy Map Development Highly-ambitious three year goal setting, defining all key activities for first year based on highly efficient task prioritisation and risk mitigation 1 or 2 day workshops
Growth Accelerator Programme Marketing and sales-oriented Execution Roadmap development with specific training workshops on positioning, lead generation, sales strategies, high-impact pitching.

Supports 2-3x revenue in 18 months and 60%+ pitch success rate
2 days per month for 6 months

Contact me to arrange a coffee.