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Agency growth strategies from specialist agency non-exec Felix Velarde

How do you win the agency game?

As owners we know that we have too many responsibilities competing for…

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How to grow my company in a recession

Is there an agency recession coming?

It’s about that time again. Big clients slowing down spending. Softening budgets.…

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The non-exec chairman advantage

I write answers on Quora.com about entrepreneurship, growth strategy and how to…

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Book recommendations by Felix Velarde, agency chairman and growth accelerator

A seriously good book, for once

As some of you know as the result of a speed reading…

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How to get maximum value when you sell your agency

How to use perspective to maximise sale value

I had a great meeting today with one of my M&A friends,…

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Is Holacracy Finally Dead?

For the past two years, Silicon Valley has been buzzing about a…

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Undermining Hierarchy? The Future of Organisational Structure

In 1994 it became apparent that the world-wide web would remove salespeople…

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How to make board meetings achieve your goals

Over the past twenty years I have run a number of digital…

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How do you deal with the stress of trying to retain employees?

“The thing I hate most about my job as a CEO of…

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Examples of great agency positioning

Why positioning takes courage

Jim Collins’s best seller Good To Great describes something he calls The…

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What’s the best unique selling point for a digital marketing agency?

I wrote this answer in response to a question on Quora. Clarity is…

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What do digital agencies do to land bigger clients?

Answer by Felix Velarde: Have authority. By that I mean, inspirational market…

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What goes around, comes around

Just a note to say thanks for helping make it an epic…

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Fun throwback: Vint Cerf on Colbert

This requires Flash (they still use that?) but it’s a really nice…

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A careers talk for Parliamentary interns

What does the future hold? At the end of June I was…

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Is Holacracy Finally Dead?

For the past two years, Silicon Valley has been buzzing about a…

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Undermining Hierarchy? The Future of Organisational Structure

In 1994 it became apparent that the world-wide web would remove salespeople…

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A Year of Practicing Serendipity

2015 was a year of just saying “yes”. I hope you’ll indulge me while I…

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Pitsurfing and Highly Effective People

After almost a year’s break, I have recently been doing a lot…

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Innovation for Jobs (i4j) at the House of Lords

Last Thursday I was excited to be part of the i4j Forum,…

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Quora and the bullshit IQ question

“IQ Testing: If it is eventually proven that the IQ gap between…

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How do you deal with the stress of trying to retain employees?

“The thing I hate most about my job as a CEO of…

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24 hours with SmartThings, a home automation adventure

Way back in the mists of time I sponsored SmartThings (smartthings.com) on…

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Last night I found myself crying in my car at the traffic lights

Mandela was my hero. For a significant part of my youth I…

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The chicken and the egg

Which comes first, technology or strategy? I suspect most of you will…

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They is no longer The Man, They is Us

Once upon a time I taught myself how to write HTML so…

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Ten Things I’ve Learned About Social Media

I started a digital agency in 1994 and pretty quickly made my…

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Big Data: Major Challenges and Steps

I had a fascinating evening courtesy of Graham Ruddick of Digital Doughnut,…

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The power of a real life customer journey

Indulge me while I tell you a story. It happened in real…

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Digital transformation and multichannel, with coffee

I had a fascinating conversation today with Chris Humphrey, who’s done an enormous…

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What does the future hold?

So I’m on a sabbatical of sorts. I’ve been on a big…

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Strategy in the post-digital era

First came ‘shopping,’ when the shopkeeper made you feel welcome. In my…

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Big plans, no noise

My blog has been a little slow of late. Largely because I’ve…

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The marketers who get to grips with CRM today are tomorrow’s superstars

Over the past dozen years I have been working in CRM. My…

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Multichannel is about persuasion

There is a common misconception in modern post digital marketing, which stems…

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Is personalisation and segmentation in marketing necessary?

Big brands think personalisation is the preserve of the cutting edge, big…

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It’s the art of perfectly timed marketing

Guest blogger – Jen Talbot, Senior Account Manager Responsible for the day-to-day…

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The growing trend of “Total Customer Engagement” and how it is affecting the future of marketing

When I was a kid, we used to shop in the same…

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Who are the Inheritors?

Guest blogger – Jamie Barnett, Planner Working with Underwired’s Planning Director Ivan…

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We’re in the Age of CRM, so what’s next?

I recently spent the day at the Institute of Direct & Digital…

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Navigating Big Data

Tesco famously has ‘segments of one’. Which is lovely of course –…

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Do one thing well

Marketing is a collection of lots of activities, all working or acting…

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Is Social Media more so a function of e-Marketing or CRM?

(Reposted from the awesome Quora) CRM is (should be) about understanding where…

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Total Customer Engagement

Social media seems to have changed the way we look at things…

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Big Data: Why more data is better for brand loyalty and customer experience

We’ve recently started talking to a brand which has around 700,000 customers…

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Customer engagement for bars (or, teaching granny to suck eggs)

In the olden days (pre-1995), when customers knew the name of the…

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The digital conundrum

Today’s question: we’ve arrived in the digital age, everyone’s online, Blue Nile’s…

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Blockbuster, Jessops, HMV… but who’s next? WHSmith, we’re coming for you

Guest post by Alice Baker, Account Manager at Westgate Communications  It was…

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Underwired caps incredible month with RAR finalist place

Underwired, the leading eCRM and Customer Engagement agency, has been shortlisted in…

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The advent of Customer Engagement Marketing

We went through a recession, and while we weren’t looking, the world…

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Evidence-based marketing: myth or reality?

Apparently a Facebook ‘Like’ is worth £7. Isn’t that brilliant? If you…

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2013 will be the year of Total Customer Engagement

The year ahead will be marked by a number of really interesting…

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Identifying and prioritising quick wins in email marketing and eCRM

In a recession the pressure on marketers can be intense – more…

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Innovative marketing thinking shows results

FMCG marketing is hard isn’t it? As brands you don’t even aim…

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The chicken and the egg

Which comes first, technology or strategy? I suspect most of you will…

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Neglecting creativity

There is a tension between old and new. And it’s not a…

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How to measure ROI for email campaigns

ROI isn’t just about measuring. In times like these, to be brutally…

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Web Designer Magazine – ‘Career Path’ interview

An interview with Felix Velarde, Managing Director, Underwired and Jason Holland, Creative…

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Nudge Factor

Yet another unrepeatable offer! Bang, Flash!! 25% off today only!!! Ugh. We…

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Derek Holder, co-founder of the Institute of Direct & Digital Marketing

The death of Derek Holder is sad news for the direct marketing…

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Making sense of the marketing maze

FMCG Magazine, issue 11 volume 13 Why is – and why should…

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What will happen to creative ideas as we hurtle into big data?

Will we see creative ideas diminish as more and more data is…

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Le Manoir Aux Quat’ Saisons and the Twitter glitch

I love food. I’m a hopeless glutton foodie – I’ll save up…

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In search of a fourth dimension in segmentation

In 2008 McCain Foods, an FMCG brand, decided to embark on an…

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Measuring the value of FMCG brand marketing

FMCG marketing is a peculiar art. Brand marketing using consumer channels only…

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Facebook Deals and eCRM

Facebook Deals could be revolutionary, although the idea is an old one.…

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Social media value attribution

Everybody’s talking about how social media is the new big thing. Yesterday…

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Making social media pay

There’s an apparent conflict between the pragmatic and the desirable. Marketers necessarily…

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www.head-space.com, Head New Media circa 1997

Watch this interview with Head-Space co-founders Jason Holland and Felix Velarde, filmed…

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The nudge towards eCRM

There are still some companies that haven’t understood the significance of eCRM…

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Javari’s wasted birthright

What gets my goat is when I buy something from an online…

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Parlaying custom into advocacy – why brands should be more pushy with their social media

It’s very rare that I get excited about a brand I become…

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The premature announcement of the death of the web

Wired, The Wall and the Huffington Post have all pronounced the web…

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That ol’ email technology

Email marketing is awesome. It’s one of those things that has relied…

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Ad:tech seminars in September

7JCVSZFA8YCZI’m going to be speaking at Ad:tech again this year. The first…

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Why my love of Ben & Jerry’s isn’t over just yet

Over the past couple of weeks there’s been quite a bit of…

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Minor admonishment

You seem to be focusing on the technology as opposed to the…

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Email unbound

Everyone thinks of email as being more or less a broadcast medium.…

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What’s our story?

We’ve been doing a brand vision exercise within the wider plc my…

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Making eCRM Work For Charities

The age of eCRM is upon us. Well, to be fair, the…

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High ground for brands in a W-shaped recession

This is my first blog post for a few weeks, because I’ve…

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So, farewell then, the Revolution

So, the time has come. Or rather, the untimely end has come.…

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Well, what a week

I started out the weekend getting my solo gliding certificate, and flying…

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They is no longer The Man, They is Us

Once upon a time I taught myself how to write HTML so…

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ECRM and the Art of Customer Retention

Time was that marketers simply marketed. They told a story that engaged…

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Mixed bag of advertising that fails to build relationships

After last week’s incredulous blog post about eBay leaping onto Patrick Swayze’s…

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Shame on you, eBay

So, eBay scrapes the bottom of the advertising barrel, with an online…

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An email, by proxy

I started to write a blog post yesterday about the ethics of…

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Joining The Dots Between eCRM and Acquisition

Recession indicates retention. The solution (as everyone knows but few seem to…

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Motivating the CEO

I just had a call from a client we’ve been after for…

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De-fragmenting Digital

Most clients have a web agency, an online media agency, an online…

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Bob, The Ad Contrarian

I had a bit of an argument with some guy called Bob,…

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Response Part The Second

(In response to this post Dave, you were right – he’s both…

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Making eCRM Sizzle

ECRM is king. So why isn’t everyone doing it? OK, perhaps the…

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Ten Things I’ve Learned About Social Media

I started a digital agency in 1994 and pretty quickly made my…

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How to produce revolutionary eCRM

Everyone wants to get eCRM right of course. But given that there…

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eCRM – where on earth to start?

There are a few clear benefits to eCRM. Firstly it removes confusion…

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List of Vistage members on Twitter

I think it’s high time someone started this – a vague attempt…

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ECRM strategy

This month I’ve met a couple of really interesting companies who sort…

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Tentatively approaching Podcasts

I went to a seminar the other day organised by AAR (yes,…

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Agency growth specialist Felix Velarde at Small Spark Theory live podcast recording

Podcast: How to Grow Your Agency

This podcast, recorded as part of the SmallSparkTheory series, is an interview…

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Book recommendations by Felix Velarde, agency chairman and growth accelerator

A seriously good book, for once

As some of you know as the result of a speed reading…

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