I think one of the biggest compliments that I can pay the event is that it took away all the smoke and mirrors around exactly what it takes for an agency to grow and succeed. Too often events like these are excellent at the wide grandeur, but provide very little in the way of tangible action points. Here though everything was broken down masterfully into manageable sections by experts who had clearly done it all before and made that expertise incredibly accessible to all attending. I left with more ideas and strategies to try than I have in four years of running my agency. I would recommend it to anyone!
Coming up: 30th May 2019…
Developing an effective agency proposition
Following the sell-out How to triple your agency’s size event in March, the next conference for agency owners and agency leaders will be held in central London on 30th May 2019 and will focus on how to develop your agency proposition.
With heavyweight speakers this tightly-focused event will cover:
- What stellar positioning looks like and how to develop one for your agency
- How to nail competitive differentiation so clients come to you
- How to make your agency famous
There are an extremely limited number of tickets available and the previous events were full houses. You will be able to network with your fellow agency leaders during the break and after the panel session.
Heavyweight speaker sessions
Creating a standout agency proposition
The process for creating an outstanding agency brand. Industry-leading agency chairman Felix Velarde will show you how to build a truly differentiated agency proposition.
Felix has helped dozens of the UK’s leading agencies develop their propsition, including:
- Impero (5-times agency of the year in 2018): “We help make tired brands famous again”
- Alpha Century (7 people to £35million billings in two years): “The creative agency for entrepreneurs”
- MomentumABM (£1.8m to £6m revenue in two years): “The pioneers of ABM”
- Head: “The world’s most awarded digital agency”
How to make your agency famous
This session will be presented by former Bite director and New Digital Age editor Justin Pearse and former MD of The Drum Andy Oakes, two of publishing’s marketing industry titans and now partners in Bluestripe Media.
How to win the world’s best clients
Trailblazing CEO Kerry Glazer, of the industry’s original agency matchmakers AAR, will present a masterclass on how to win pitches. With thirty years’ experience at the forefront of the agency world and twenty years matchmaking some of the world’s biggest accounts with agencies of every hue, this is a must-attend session.
Panel for detailed Q&A
Specific issues and answers for attendees. Questions in advance and from the floor.
Felix Velarde is a specialist agency chairman and non-exec who doubles or triples his agencies’ revenue in two years.
Following a twenty-two year career as a pioneering agency CEO, Felix has chaired more than a dozen stellar, fast-growth agencies including five-times Agency of the Year winner Impero. He specialises in frameworks for exceptional growth, and is passionate about teaching CEOs and owners how to do it for themselves. Felix is also the UK lead for Vint Cerf’s People-Centered Internet coalition.
Andy’s a media professional who has been in the tech and digital space since 2000 at titles such as Mobile Communications International, New Media Age, Reputation Online, MediaBriefing, and Media Post.
Most recently, Andy was Global Managing Director and Head of Content at The Drum where he helped grow the magazine from a small provincial title to a respected global publication. He drove the editorial direction and set the commercial strategy during a period of dramatic growth and industry plaudits, including winning multiple PPA awards.
Justin Pearse has worked in the digital media industry for over twenty years, with roles spanning journalism, branded content and PR. He founded and ran the award-winning Drum Studios, the branded content arm of The Drum, before joining Digiday to launch its creative content agency Custom in Europe.
He has appeared regularly on television, radio and in the national press as an expert on digital media, from BBC’s Newsnight to Channel 4 news and the national press.
Justin also sat on the board of trade body BIMA (British Interactive Media Association) and acted as a member of the IAB Content Council.
Kerry’s career includes spells at JWT, WCRS, Limbo (BBH) and Kendall Tarrant (now The Talent Business). She joined AAR as Commercial Director in 1999, was promoted to Managing Director in 2000 and to CEO in 2006. Kerry’s passion and focus at AAR is best practice in client:agency relationships, pioneering the development of tools and consultancy to help the two parties work more effectively together.
This event is suitable for owners, MDs, CEOs, co-founders and CFOs of digital, advertising, marketing, experiential, PR, social media, brand, design, media, packaging, integrated, web design, back end development and content marketing agencies.
The event will be held from 8.45am to 12 on the morning of Thursday 30th May 2019, at The Penthouse at The Hampshire Hotel, Leicester Square, WC2H 7LH.