Heavyweight agency and tech start-up chairman and board advisor

For tickets to the 7th March morning conference, How to triple your agency’s size – with masterclasses by several industry-leaders – visit the event information page before it sells out.

As an experienced agency chairman and non-executive director I believe anyone can build a brilliant company, create value and exit at a premium, given the right guidance and advice.

I work with owners of exceptional agencies and tech start-ups, identifying exactly what to do to accelerate growth and holding their feet to the flames as they achieve it. I also run workshops to define market-leading positioning and intensive growth accelerator programmes.

The companies I work with usually double or triple revenue in two years.

During a career as an industry-leading CEO I became fascinated with combining clear agency positioning, structural integrity and senior team alignment to achieve fast growth. The process, which creates a clear proposition, scalability and team buy-in, is the foundation of some of the UK’s best performing agencies. Today more than twenty successful companies have used this structured framework, and the results are exceptional:

  • After two years of 40% annual growth, in 2018 Impero won Agency of the Year1, B2C Agency of the Year and Design Agency of the Year.2
  • Alpha Century grew from a seven-person ad agency to £35m billings3 in eighteen months.
  • In two years MomentumABM went from £3 million revenue to £6 million with £1m EBIT, and launched into the USA with $1 million in first year revenue.
  • In eighteen months Nucco Brain tripled revenue and completed its sale.4
1: The Drum Awards 2018
2: UK Agency Awards 2018
3: Number 1 in Campaign’s New Business League 11/07/18
4: Acquired by Unit9

So how do you get these results?

Agency positioning and competitive differentiation workshops

Positioning

Great positioning defines who you are in the eyes of the clients you want, as compared to your competitors.

With the right inputs, self-qualifying leads come to you, leading to average win rates of 70%.

Workshop day 1

Competitive differentiation and working proposition (session can be delivered remotely).

See this example.

Workshop day 2

(Optional)

Using the proposition to fuel the lead generation process.

Pitch training.

Agency growth strategy map consultant

Strategy and planning

Without a clear plan that your team owns you won’t achieve your strategic goals.

The Strategy Map frames the process and ensures buy-in and long-term commitment from your superstars.

Workshop day 1

(Optional)

Owner-driven strategy clarification and prep for team day.

Workshop day 2

Strategy Map definition and creation by senior / growth team followed by development of the initial Delivery Roadmap.

Agency growth acceleration and Execution Roadmap consultancy

Execution

The Strategy Map becomes a Delivery Roadmap, with prioritised activities carried out over two years working with you as agency chairman or non-exec.

This will double your revenue.

Chairing monthly sessions

Board meetings.

Reviewing numbers, KPIs and Roadmap activities. I will hold your (and your team’s) feet to the flames.

CEO and leadership mentoring.

Specific training workshops for Senior Management Team around critical Roadmap deliverables.

Over two years this programme measurably generates a minimum ten to one ROI, and can add millions to exit value.

For tickets to the 7th March morning conference, How to triple your agency’s size – with masterclasses by several industry-leaders – visit the event information page before it sells out.

If you want to know more about how to grow your company, listen to this half hour SmallSparkTheory podcast which goes into much more depth about the approach.

If you’d like to discuss your ambitions and how this works in practice, get in touch to arrange a chat.

Get notified of new articles




You will be added to my private email list which will never be shared. You can opt out at any time.