Heavyweight board advisor for agencies and tech start-ups

As an experienced agency chairman and non-executive director I believe anyone can build a brilliant company, create value and exit at a premium, if they have the right guidance and advice.

I work with owners of exceptional agencies, tech start-ups and private investors, identifying exactly what to do to accelerate growth and holding their feet to the fire as they achieve it. I also run workshops to define market-leading positioning, and deliver intensive growth acceleration programmes.

The companies I work with usually double or triple revenue in two years.

During a career as an industry-leading CEO I became fascinated with combining an optimised board process and clear positioning to achieve fast growth. Today more than twenty successful companies have used this structured approach, and the results are exceptional:

  • After two years of 40% annual growth, in 2018 Impero won Agency of the Year1, B2C Agency of the Year and Design Agency of the Year.2
  • Alpha Century grew from a seven-person ad agency to £35m billings3 in eighteen months.
  • In two years MomentumABM went from £3 million revenue to £6 million with £1m EBIT, and launched into the USA with $1 million in first year revenue.
  • In eighteen months Nucco Brain tripled revenue and completed its sale.4
1: The Drum Awards 2018
2: UK Agency Awards 2018
3: Number 1 in Campaign’s New Business League 11/07/18
4: Acquired by Unit9

So how do you get these results?

Agency positioning and competitive differentiation workshops

Positioning

Great positioning defines who you are in the eyes of clients.

With the right inputs, self-qualifying leads come to you, leading to average win rates of 70%.

Workshop day 1

Competitive differentiation and working proposition (session can be delivered remotely).

Workshop day 2

(Optional)

Using the proposition to fuel the lead generation process.

Pitch training.

Agency growth strategy map consultant

Strategy and planning

Without a clear plan that your team owns you won’t achieve your strategic goals.

The Strategy Map frames the process and ensures buy-in and long-term commitment from your superstars.

Workshop day 1

(Optional)

Owner-driven strategy clarification and prep for team day.

Workshop day 2

Strategy Map definition and creation by senior / growth team followed by development of the initial Delivery Roadmap.

Agency growth acceleration and Execution Roadmap consultancy

Execution

The Strategy Map becomes a Delivery Roadmap, with prioritised activities carried out over two years working with you as agency chairman or non-exec.

This will double your revenue.

Chairing monthly sessions

Board meetings.

Reviewing numbers, KPIs and Roadmap activities.

CEO and leadership mentoring.

Specific training workshops for Senior Management Team around critical Roadmap deliverables.

If you’d like to know more about how to grow your company, listen to this half hour SmallSparkTheory podcast which goes into much more depth about my approach and how it works in practice.

If you’d like help making your next big leap, get in touch to arrange a chat.

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