I’m going to be speaking at Ad:tech again this year. The first session is at 10.30–11am on Tuesday 21st September:
How to create a profitable eCRM programme
With brand consideration up 11%, eCRM has revolutionised marketing for FMCG giant McCain Foods. As a result, sales to customers within the brand’s database went up 38%. This talk will show you clearly and concisely how an eCRM programme to sharply increase brand engagement, brand consideration and sales revenues.
The second will be at 11.50–12.20 in the IDM Academy:
ECRM strategy made simple
- Using FMCG and retail case studies to show the practical steps to a successful eCRM campaign
- Ten Top Tips for successful revenue generation
You can plan your visit to this fantastic event here. I hope to see you there.