Quick note to congratulate an amazing agency called Impero. They’ve just won their third ‘agency of the year’ award for 2018 (the latest from The Drum). I wanted to share three observations on what has made Impero so successful.
I started working with the team a couple of years ago. I chair several great companies, implementing strategic plans to enable step changes in growth.
Here is what has made Impero so special, and what they’ve got right:
A day’s workshop resulted in a highly differentiated market proposition: “We make tired brands famous again.” They followed this up with a great deal of hard work, restructuring their marketing and sales operations – resulting in a 70% long term win rate.
- Growth team
By adopting a structured approach the wider leadership team has identified issues to address before scaling and executed the necessary projects. Again, this came out of a workshop to create unification and ownership of the company’s strategic direction. The actively chaired format drives very high performance and quickly identifies the most effective growth team.
- Focus on human capital
Impero implemented a new HR strategy with the clear goal of hiring only ‘A Players’ and this has been extremely successful. Having a first rate team makes growth-driven culture change easier – and stellar employees produce great work and attract stellar clients. Impero is now more than 60% female, and its culture is diverse and vibrant.
Impero is a fabulous place to work. If you’re in the market apply. If you’re a client, try to work with them. And if you’re part of an agency leadership team, watch what Impero are doing: they’re getting it right, and their three recent awards prove that internal excellence also shows on the outside.
Feel free to contact me to arrange a coffee or a chat.