This podcast, recorded as part of the SmallSparkTheory series, is an interview of yours truly by the wonderful Lucy Mann. It covers some of the key focus areas when I work with clients, and includes an in-depth Q&A on positioning and the methods and processes we use to achieve exceptional growth.
Update July 2017: A practical example is MomentumABM, which I’ve chaired since January 2016. They’ve just been shortlisted in the UK Agency Awards 2017 for Most Impressive Large Agency Growth and Best Marketing Strategy for Agency Growth.
Update October 2018: Another example is Impero, whose SMT I’ve chaired since January 2017. They too were shortlisted for Most Impressive Large Agency Growth and have just won The Drum’s Agency of the Year, and Agency of the Year Awards’ Design Agency of the Year and B2C Agency of the Year.
The podcast is wide-ranging and touches on:
- Competitive differentiation
- Board and Senior Management Team set-up and management
- How to attract the best talent
- How to develop strategy
- How to execute strategy
- How to win new business
- How to maximise value for sale
The recording is 35 minutes long, and you can listen to it here: