Digital transformation and multichannel, with coffee

I had a fascinating conversation today with Chris Humphrey, who’s done an enormous amount of C-Level customer engagement strategy work with and for the Walt Disney Company, and now consults to tier 1 and 2 companies on transforming businesses so they work effectively in the new, post-digital world. He’s got one of those lovely minds that expresses ideas in truly simple terms, when actually they are synthesised and abstracted from enormously complex tasks.

Chris’s views on the way that marketing, business process, brand positioning, employee engagement and customer experience all have to mesh, and his ideas about the order in which to tackle these, are now bubbling around my mind. His approach seems to gel perfectly with my own views on corporate digital transformation and multichannel marketing – I feel enriched from the conversation and the coffee.