So, the time has come. Or rather, the untimely end has come. Revolution is taken off the stands, its feature article spiked.
It is, in my opinion, a huge shame. I’ve been involved in the magazine in one way or another – reader, writer, interviewee, critic, blogger – for a dozen years. I’ve seen it change and grow and mature since its earliest raison d’etre of providing a more client-friendly window on our industry than NMA’s then-trade newsletter view.
We, that is my friends and colleagues in the industry, even put up with the doldrum years of that one awful front-cover photoshop template and remained loyal. It’s a crying shame that ad revenues couldn’t support the title… but it’s also testament to the power of the digital revolution itself, which Revolution has so diligently reflected, that has led to the incorporation of marketing into the online. The digital universe, once so revolutionary, took over.
That the print edition is going is not so sad, except that it ends a vital period of reporting and advocacy that has now, quite inevitably and probably quite rightly, moved online. As with all changes like this though it leaves the hugely talented and engaging people behind it adrift. I hope that this talent doesn’t go wasted or diluted. Gareth Jones, Andy McCormick and the rest of the team deserve congratulations, as do their predecessors, for providing an important and valued perspective on our industry, one that has been accessible, informative and fun.
So, farewell then. Revolution is dead. Long live the revolution.